Changan Automobile

Changan Automobile is one of the four major Chinese automobile groups. It has a history of 161 years, 39 years of automobile manufacturing experience, and 9 manufacturing bases and 27 factories around the world [118]. As one of the typical representatives of Chinese automobile brands [119], Changan Automobile includes independent brands such as Changan Qiyuan, Deep Blue Automobile, Avita, Changan Gravity, and Changan Kaicheng, as well as joint venture brands such as Changan Ford, Changan Mazda, and Jiangling. As of August 2023, the cumulative sales of Changan s Chinese brand cars have exceeded 24.7396 million units. [120]
Changan Automobile has more than 17,000 engineering and technical personnel from 30 countries around the world, and has established … Each of the six countries and ten regions has its own focused global collaborative research and development framework. It has a professional automobile R&D process system and test verification system to ensure that each product can meet the needs of users for 10 years or 260,000 kilometers. [1-3] [120-121]
In 2017, Changan Automobile launched the Third Entrepreneurship-Innovation and Entrepreneurship Plan to build culture, efficiency and software capabilities into core competitiveness and transform into an intelligent and low-carbon travel technology company. [120]
In the field of new energy, the Shangri-La Plan was released in 2017, and the digital pure electric brand Deep Blue Auto was released in 2022. At present, it has mastered core technologies such as new energy Big Three Electrics. In the field of intelligence, the Beidou Tianshu Project was released in 2018 and the intelligent brand Zhuge Intelligence was released in 2022. It has now mastered core technologies such as visual perception and multi-mode fusion. In the overseas field, the Inclusiveness to All Rivers plan was released in 2023, adhering to the principles of long-termism, green and low-carbon, local operations, and win-win development [120], and establishing that investment in overseas markets has exceeded US$10 billion, and annual sales in overseas markets have exceeded 1.2 million vehicles, with more than 10,000 overseas business employees, and the Four Ones development goal of building Changan Automobile into a world-class automobile brand.

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